Zeus + Dione – Greek Luxury Fashion Rooted in Heritage
The Origins of Zeus + Dione
In 2012, when Greece faced one of its most uncertain chapters, Mareva Grabowski and Dimitra Kolotoura founded Zeus + Dione with a vision that looked inward rather than outward. They turned to the country’s myths, landscapes, and traditions, naming their label after the parents of Aphrodite to anchor it in stories that have endured for millennia. What began as an idea quickly became a mission: to show the world that Greek design could stand confidently on the global stage while remaining deeply authentic.
Fashion as a Cultural Mission
For Zeus + Dione, clothing is never just clothing. It is a conversation with the past, shaped by the hands of artisans who keep age-old skills alive. Silk from Soufli, embroidery passed down through generations, and patterns that once adorned village costumes are transformed into something both ancient and modern. Each piece is a reminder that heritage does not sit in museums but can be worn, lived in, and carried into the future.
A Distinct Greek Aesthetic
The brand’s language of design is precise yet poetic. Garments are defined by clean lines and architectural structure, balanced with textures that speak of ritual and landscape. The colours are pulled straight from the natural palette of Greece: the deep blue of the Aegean, the ochres of stone, the soft neutrals of marble and sand. To wear Zeus + Dione is to wear the essence of Greece, distilled into form and fabric.
Recognition Beyond Borders
Within just a decade, Zeus + Dione has shifted from a bold experiment to an internationally recognised label. It has been celebrated in Vogue, Wallpaper, and the Financial Times, and its designs have been chosen by figures such as Queen Máxima of the Netherlands. Stocked by Farfetch and exclusive boutiques around the world, the label has shown that heritage-driven design can resonate far beyond the borders of Greece.
From Catwalks to Collaborations
Zeus + Dione’s presence has grown not only through collections but through partnerships that highlight its cultural mission. Collaborations with international designers, showcases at fashion weeks, and exhibitions exploring Greek heritage in a modern lens have cemented its place as both a fashion house and cultural ambassador. The brand has become a voice for sustainable Greek clothing, positioning itself among the most respected artisanal Greek fashion labels today.
The Experience of Zeus + Dione
Stepping into the flagship boutique in Athens feels less like entering a store and more like entering a gallery. Every garment carries the signature of a maker, every detail is a link back to Greek artistry. For travellers, Zeus + Dione can be found in select boutiques across Europe and the Middle East, as well as online, yet its soul remains rooted in Greece itself—in its mythology, its artisans, and its spirit of resilience.
The Meaning of Zeus + Dione
Zeus + Dione is not simply about fashion. It is a story of how design can protect and renew tradition, how modern luxury can be shaped by centuries-old skill. The brand’s journey is one of cultural pride, creativity, and determination, woven into every seam. For those who look beyond trend, it offers something rarer: clothing that carries the memory of a place and the vision of its future.
