The Best Greek Designers to Shop While You're in Greece
Nadia Rapti
Skip the fridge magnets. If you’re going to spend money in Greece, make it count. There’s a whole world of Greek designers doing beautiful, clever things. They’re not getting enough credit for it. From the swimwear you’ll live in to jewellery you’ll never take off, these are the names worth knowing, and shopping, while you’re here.
Zeus+Dione
Founded in 2012 by Mareva Grabowski and Dimitra Kolotoura, Zeus+Dione is named after two powerful goddesses of Greek mythology. But this label is far from costume. Its mission is to redefine Hellenic heritage through a modern lens, collaborating with silk weavers from Soufli, local embroiderers, and artisan workshops around Greece. The result is clothing that feels timeless and quietly luxurious, rooted in Greek culture but styled for the global stage. Their showroom, tucked away in Kolonaki, feels more like an art gallery than a shop.
What to buy: silk shirts, linen tailoring, anything in metallic thread.
Callista
Founded in 2013, Callista is one of the few Greek labels focused solely on premium leather handbags. The brand was born out of a desire to blend fine craftsmanship with bold, contemporary design. Each piece is handmade in Athens using high-quality Italian leather, and every detail, from the topstitching to the lining is carefully considered. The bags are designed to be everyday staples, but with enough personality to get noticed. In a city where fast fashion is everywhere, Callista stands out for doing things slowly and beautifully. I will forever tell anyone who asks that buying yourself a Callista bag is the best thing you can get yourself from Greece. I have personally visited the Callista workshop, and the time and dedication put into each bag rivals Hermes.
What to buy: a top-handle tote, a soft leather shoulder bag or one of their limited-edition colours.
Callista
Stefania Frangista
Stefania Frangista’s namesake label launched in 2010, after the designer returned from studying at Parsons in New York. Her swimwear and resortwear collections are built around the idea that function and beauty should coexist. The pieces are cut with precision and made from Italian eco-fabrics, designed to flatter without overcomplicating things. Frangista was one of the first in Greece to push for slow fashion in swimwear, and today her label is stocked in some of the most respected concept stores across Europe.
What to buy: minimalist swimwear, floaty cover-ups, buttery-soft fabrics.
Kooreloo
Kooreloo was created by stylist-turned-designer Leila Karr in 2014, after she noticed a gap in the market for statement bags with cultural depth. Her collections are handmade in Greece and combine traditional weaving techniques with unexpected textures—tweed, chains, raffia, leather. Each bag is finished with a pair of signature gold-plated coins, a nod to ancient Greek currency. With its global cult following and playful campaigns, Kooreloo has helped redefine what “Made in Greece” can look like.
What to buy: a crossbody or the “Muse” bag if you want something instantly recognisable.
Nadia Rapti
With a background in political science and fashion design, Nadia Rapti brings a strong, intellectual edge to her work. Since founding her label in 2010, she’s been producing collections that bridge masculine structure with feminine ease. The aesthetic is grounded in tailoring, but softened by draping, asymmetry and smart detailing. Rapti’s Athens showroom doubles as her atelier, and every piece is designed and manufactured locally.
What to buy: oversized blazers, wide-leg trousers, anything with a power shoulder.
Zeus + Dione
Nidodileda
Founded by designer Ioanna Papathanasiou in 2012, Nidodileda takes its name from a mythical female spirit and lives up to its ethereal tone. Based in Thessaloniki, the label draws on retro glamour and 70s nostalgia, with a focus on movement, layering and textured fabrics like lace, velvet and tulle. Each collection is inspired by a different story or mood, and the result is bohemian without being lazy. Pieces often sell out fast, especially during summer wedding season.
What to buy: velvet robes, sheer layering dresses, floaty kimonos.
Greek Archaic Kori
Founded in Athens, Greek Archaic Kori focuses on what it calls “resort chic.” That means clean, breathable silhouettes made from linen, cotton and gauze, with hand-embroidered motifs inspired by ancient Greece. The label has gained a strong following across Europe, stocked in over 200 boutiques from Paris to Palma. It’s a go-to for anyone looking to channel island elegance without slipping into cliché.
What to buy: white linen dresses with gold detailing, easy kaftans.
Danai Giannelli
Jewellery designer Danai Giannelli launched her brand in 2014 with the intention of blending simplicity and symbolism. Her collections are handmade in Athens using recycled silver, 22k gold-plated bronze and natural pearls. Pieces often draw from the shapes of ancient coins, olive branches, and other natural symbols from Greek folklore. Subtle and personal, her jewellery has been worn by Greek actresses, brides, and minimalists who prefer meaning over flash.
What to buy: gold chain necklaces, freshwater pearls, anything from the “Charmed” range.
Want More?
Greece is full of designers and makers who value quality, tradition and storytelling. Skip the fast fashion and take home something with soul. These labels are proof that Greek fashion is more than just a holiday fling.
